Westra is definitely an authority on hypnosis, but what many people don't know is that he's also a prolific business owner and has owned several hypnotherapy offices, and has helped many new hypnotists start-up their own hypnotherapy practices. The information in this book is sound advice, it's practical, and it's definitely worth the read I have personally followed the advice in this book and today have a very successful practice that is over-flowing with clients. This book has helped me so much that I am soon about to open my second practice where I'll hire budding hypnotists to work as apprentices. I'll definitely be teaching them according to the advice in this book, because it plain and simply works. This book does not require one to have a lot of money either A person can simply GET THIS BOOK and START MAKING MONEY right away Westra has been a true friend and mentor to me personally. I may be a bit biased in this review/explanation of the book for this reason. I am doing my best to be as objective as possible. I truly believe everyone who calls them self a hypnotist will benefit from owning this book and following the advice. In Gratitude To The Author (Bryan Westra) -Ray Tamayo