Table of Contents Introduction Keeping up with the Joneses Psychological Implications of Peer Pressure Inculcating Moral Values Competition Repercussions of Peer Pressure Channelizing Competitiveness Interaction with Peers Conclusion Author Bio Publisher Introduction This book is going to give you an introduction to peer pressure and what a great influence it has upon our lives. It has a number of anecdotes and real-life incidents related to my family, my classmates, and my colleagues. All of the incidents are real, even though they may seem very weird, and over the top But that is what real life is like, most of the time This book also has lots of inside knowledge about how peer pressure can influence you, and perhaps set the path on how you are going to behave for the rest of your life. For millenniums, man being a social animal has always felt an instinctive need to "fit in" with his comrades and the people around him. He would prefer being ordinary and run of the mill, as long as his friends, relatives and acquaintances accept him as one of them. However, any unusual behavior is going to isolate him from them. So this instinctive need to fit in with the crowd, will make a person get influenced by a group, individuals, or observers. This influence is going to be exerted on you consciously or subconsciously. It means that you are going to change your behavior, value, and even attitude in order to conform to your peer groups or to fit in with society. This sort of conforming begins in childhood itself. Just imagine a little child looking at another child's clothes in the park or in the playground. He is too little to understand the meaning of possession but he thinks that he does not have something which the other child has. So he tells his parents that he wants that item.