They say necessity is the mother of invention. The majority of successful Internet entrepreneurs will tell you that they were not born successful, but that they saw an opportunity where everybody else saw needs, problems and limitations. These entrepreneurs had to adopt a certain mindset that was obviously in opposition to the prevailing conditions. This book explores the components of the mindset that can be adopted by anyone who wants to not only start a business and make money from the Internet, but who wants to model and pattern the principles and values adopted by some of the most successful Internet Entrepreneurs of our time. The Internet is a highly underestimated gold mine, when it comes to starting and running a successful business. However, there is a new breed of individuals, both young and old who are shedding their outdated and archaic mentalities, and have learned how to navigate through the hype and fluff. The principles and values explored in this book are indispensable for anyone looking to start a real business online or legitimately work from home the ethical way.