This book will help you sell more. ¿¿For the past 30 years, Conor Kenny has learnt to sell largely by making lots of mistakes and learning what makes people buy. First published in 2014 as SALES TALES, HOW TO SELL is based on his personal experience and encounters in pursuit of sales excellence. The book tells real-life stories, each underpinned with a powerful lesson that helped Conor sell the next time around, that will help you to be a better sales person and to make more sales.