Nowadays people expect to be treated well when they go to the dentist, the supermarket or when they are connecting with their IT-support. If they are not they might turn to someone else the next time they need that service or product. Being professional and staying human might be the biggest competitive advantage of our time. It is said that the cost of attracting a new customer is six times the cost of keeping an old one. This book clarifies how you can be professional and human at the same time. Actually the author claims that it is only when you are truly human that you can be professional. Communication tools for many different kinds of situations. Support in dealing with "difficult people" or challenging dilemmas. Plenty of useful ideas that can be implemented directly. And much more...