This Book Dr Geoff Mohr PhD discusses the inner workings of the human brain and how it affects us so greatly throughout life, key topics including: ¿ The structure of the human brain and how the memory system works. ¿ Language and learning, conditioning, and attitude formation & measurement. ¿ 'Real' or 'effective' IQ. ¿ How to raise more intelligent children. ¿ Psychology and psychiatry with a focus on mental disorders. ¿ The many problems in the education system. ¿ Learning real life skills such as career planning & consumer issues. ¿ How the mass media and advertising industries turn us into consumer zombies. ¿ Reverse evolution of mankind with IQ decreasing over the last century. ¿ How to keep your brain active and thence 'young'. ¿ Mohr's highly detailed numerical attitudinal model of conflict. ¿ The Relativity of Intelligence.