Dr. Gerald A. Walford's major emphasis in his Ph.D. was in the area of humor. His research was to find the whys, hows and meanings of humor. Jokes and humor do not just happen. There is usually a message and meaning. This book is about the deeper meaning of humor with humorous incidents to expound on the humor. There are many books on personality, but few, if any, have looked deep into the study of humor and personality. Personality is greatly affected by humor. To properly study personality, one must study humor. This book is most helpful to teachers, coaches, psychologists, CEO's, leaders, parents and anyone who interacts with people.