"Entrepreneurship can be a lonely game. The road to business success, both online and offline, is a long and bumpy one, often littered with pitfalls before success comes knocking. You need to be willing to spend long hours learning and applying new information when you'd rather be spending time having fun with family and friends. It can take several attempts and wrong turns before you hit on the right business model that not only works but also fits in with your life plan, vision and goals. The truth is, once you decide to leave the safety net of your day job to build your own business, you are stepping onto a crazy rollercoaster ride. Amongst all the fun and excitement of being your own boss, there will be days when you feel scared, alone and confused. Deals you were banking on fall through. People you thought you could trust let you down. Products you thought would be home-runs, flop embarrassingly. During tough times like these there isn't much you can do, other than keep the faith and keep going. Being in business involves mastering the inner game of self and the outer game of business."