Whether you are a politician, entertainer, coach or sports figure, religious or spiritual leader, the head of a company or you are trying to lead an organization, in order to get people to follow and support your ideas, beliefs and vision you must be able to persuade and influence them. You must be charismatic and possess the magnetic traits that will enable you to instantly draw people to you and follow you without reservation. In order to achieve this, your influence must be hypnotic because having a hypnotic influence on others will enable you to create a reverential cult-like following that will endorse and feverishly support your brand and ideals. However, to elicit this unwavering support is no easy task as you must be able to distinguish yourself in way that is bold, unique and head turning. In his book entitled Hypnotic Influence: How To Create A Cult Like Following For Anything That You Do serial entrepreneur and author Omar Johnson reveals the secrets of influence and persuasion and the techniques that you can utilize to build up a following to support any goal that you have.