Fifty million curious singles have tried online dating and hundreds of thousands more sign up every week. That means thousands of potential mates-and serious competition for each one. In I CAN'¬?T BELIEVE I'¬?M BUYING THIS BOOK, Internet dating expert Evan Marc Katz shows you how to get noticed online. A former MatchNet consultant and avowed online dater, Evan offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more.Equal parts how-to guide and inspirational pep talk, I CAN'¬?T BELIEVE I'¬?M BUYING THIS BOOK is like having a chat with a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you'¬?re an online dating junkie or a complete newcomer, this irreverent and intelligent guide will teach you how to master the dating game and find true love online.The most quickly expanding age groups that are dating online are women and men ages 35 to 54.More than 100,000 new people per week sign up with Internet dating sites.Online dating is the top reason consumers log on to the Internet, behind travel and financial transactions, music sharing, and adult entertainment.A guide to successful Internet dating from the founder of the world'¬?s first Internet dating consulting firm, E-Cyrano.