A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave drastically different than any other group before them. This book outlines what makes this consumer group different and why it is so important to connect with them during the buying and selling process. They can be extremely loyal if you can just connect with them in the way they want you to. Chris Anderson shares first hand observations and emerging data that can help any business or brand gain a competitive advantage on communicating with them and keeping them loyal.