Paperback edition of the spoof autobiography of the fictional Norfolk and TV presenter and personality Alan Partridge. Written by Steve Coogan, Armando Ianucci, and Rob & Neil Gibbons, it portrays Partridge's life from his childhood to his big break with the BBC chat show "Knowing Me, Knowing You", to his tragic Toblerone addiction and the demise of his first autobiography "Bouncing Back", and his recent renaissance with "Mid Morning Matters "on North Norfolk Digital radio.