I See What You Mean: Persuasive Business Communication
Autor D . Joel Whalenen Limba Engleză Paperback – 28 ian 1996
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Specificații
ISBN-13: 9780761900313
ISBN-10: 0761900314
Pagini: 280
Ilustrații: 1
Dimensiuni: 133 x 229 x 18 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 0761900314
Pagini: 280
Ilustrații: 1
Dimensiuni: 133 x 229 x 18 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
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Cuprins
The Central Leverage Points of Effective Communication
Effective Communication
Symbolically Sharing Your Personal Experience
The Search for Meaning
Symbols Get Meaning from Social Experience
When You're Afraid to Communicate
Understanding Anxiety and Fear
Managing Speech Anxiety
Action Steps You Can Take
First, People Must Believe You
Managing Your Credibility
Oral Communication
The Words You Say Are Less than 10% of the Message
Strategies for Developing Messages
What You're Going to Say
Strategies for Formatting Presentations
How You Say It
Message Delivery
Performing the Presentation
Visual Tools for Presentation
Writing Memos with High Communication Factor
Writing Reports with High Communication Factor
Writing with High Communication Factor
Becoming the Great Communicator
Some Special Words to Participants in Dr Whalen's Effective Communication Classes and Workshops
A Message to DePaul Kellstadt Graduate School of Business Students
Effective Communication (KGSB 499)
Effective Communication
Symbolically Sharing Your Personal Experience
The Search for Meaning
Symbols Get Meaning from Social Experience
When You're Afraid to Communicate
Understanding Anxiety and Fear
Managing Speech Anxiety
Action Steps You Can Take
First, People Must Believe You
Managing Your Credibility
Oral Communication
The Words You Say Are Less than 10% of the Message
Strategies for Developing Messages
What You're Going to Say
Strategies for Formatting Presentations
How You Say It
Message Delivery
Performing the Presentation
Visual Tools for Presentation
Writing Memos with High Communication Factor
Writing Reports with High Communication Factor
Writing with High Communication Factor
Becoming the Great Communicator
Some Special Words to Participants in Dr Whalen's Effective Communication Classes and Workshops
A Message to DePaul Kellstadt Graduate School of Business Students
Effective Communication (KGSB 499)
Notă biografică
Joel Whalen is Academic Director of the Kellstadt Center Sales Leadership Program at Chicagös DePaul University (since 1986). He is an Associate Professor of Marketing and holds a Ph.D. in Marketing Communications (Florida State University `86). Dr. Whalen has been listed by Whös Who in America and Men of Distinction, Cambridge, England. He is a Sales and Sales Management Fellow of the American Marketing Association. The Ernst & Young Entrepreneurship Foundation named him Entrepreneur of the Year, and he is a member of the Entrepreneur Hall of Fame. Joel has received numerous awards for outstanding teaching. After 10 years of study, experimentation, and innovation, in cooperation with companies, associations, and thousands of DePaul students, Joel discovered the core psychological, attitudinal, and behavioral drivers behind effective, professional communication. He created a series of exercises that have helped people become more masterful communicators. In workshops and classes throughout the U.S., Australia, and Thailand, Dr. Whalen gives thousands of people the tools they need. Dr. Whalen has an extensive background in sales and advertising. As a salesperson and sales manager, he consistently set all-time sales records. Joel has received numerous advertising awards for creative television and radio commercials, including an award for one of the first television commercials created by a computer. In Florida politics, Whalen was communications advisor to several successful, statewide political campaigns.
Dr. Whalen is the author of I See What You Mean, Sage Publications.
He has published articles in:
Psychology & Marketing
Journal of Business Research
Journal of Business Ethics
Design Management Journal
Journal of Educational & Psychological Measurement
Journal of Promotions Management
Joel has been interviewed by national and international press including:l
CBS
NBC
ABC
PBS
NPR¿s Marketplace
Advertising Age
Atlanta Constitution
Chicago Tribune
Chicago Sun Times
Christian Science Monitor
Financial Times of London
Playboy
Time
The Australian Broadcasting Company (ABC)
Dr. Whalen is the author of I See What You Mean, Sage Publications.
He has published articles in:
Psychology & Marketing
Journal of Business Research
Journal of Business Ethics
Design Management Journal
Journal of Educational & Psychological Measurement
Journal of Promotions Management
Joel has been interviewed by national and international press including:l
CBS
NBC
ABC
PBS
NPR¿s Marketplace
Advertising Age
Atlanta Constitution
Chicago Tribune
Chicago Sun Times
Christian Science Monitor
Financial Times of London
Playboy
Time
The Australian Broadcasting Company (ABC)
Descriere
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.