Jumpstart Your Career and Personal Life! The key to achieving true success in life is to master that delicate balance between making money and making meaning. Marketing executive and best selling author, Robert Michael Fried, shows how the same principles you use to accomplish success at work can also help you realize your personal goals, dreams and aspirations. Fried provides a practical yet passionately purpose-driven roadmap that will enable you to heed your true calling to become a truly successful person in every sense of the word. The author underscores that true success goes beyond just getting what you want it's also wanting what you get. Igniting Your True Purpose and Passion will take you on an uplifting journey of self-discovery. It will empower you to re-invent your personal brand and close the disparity or gap between who you are and who you dream of becoming. The book urges you to make it your business to ignite your true purpose and passion while seizing the opportunity to become an entrepreneur of your own existence. Built upon and expanded from his best-selling book, A Marketing Plan For Life, the author reminds us that the purpose of life should be a life of purpose. In emphasizing his philosophy, Fried writes, "I'll tell you what unhappiness is unhappiness is not knowing what you want and killing yourself to get it." This insightful and thought-provoking read will not only inspire you to clearly define what you want but it will help you make both meaning and money -- not just for yourself but for others. That's what Ralph Waldo Emerson meant when he said, "To know that even one life has breathed easier because you have lived -- that is to have succeeded."