Due to the increasing changes in which the business world is developing, it is important to know about the coaching process since it has great utility within the business management, being so this tool helps to develop the potential, productivity and competencies that have the members of a team that are within the company; in order to achieve the strategic objectives that were planned from the beginning. Many companies in the market, are left behind with the implementation of coaching, being so that being already a trend and knowing the benefits that an organization will achieve with the application of the same, they are not taking advantage of it, they do not invest in this tool that is so useful today because it brings numerous advantages, both in the personal and professional life of people and in the profitable contribution that this process leaves. Coaching is a tool that seeks to develop the individual potential of a work team, in order to successfully achieve the objectives set by the organization and for this, senior managers must go through this process.