Cantitate/Preț
Produs

Improving Customer Service Delivery In Bank PHB

Autor Oluyomi Martins
en Limba Engleză Paperback – 20 apr 2012
Service has become the most important factor to remain competitive in the banking industry in Nigeria. Most banks have realized that since all offer homogeneous products to their customers, they have to stay ahead with excellent customer service in order to acquire and retain customers. The dissertation set out to first evaluate the present state of service delivery in Bank PHB and then find out ways of improving service delivery in the organization based on responses and suggestions received from the questionnaires administered. From the responses analyzed, it was discovered that Bank PHB performed creditably well on all the service parameters used i.e. Reliability, Responsiveness, Assurance, Empathy and Tangibility. Core improvement suggestions were made by the respondents on existing or new areas that can be addressed. Some of the suggestions include introduction of self service, business process improvements and improvement in security guards attitude and approach etc. Strategy to improve service suggested includes training, adherence to a strict service standard drawn up for various service points and constant evaluation to obtain feedback.
Citește tot Restrânge

Preț: 38353 lei

Nou

Puncte Express: 575

Preț estimativ în valută:
7340 7665$ 6086£

Carte tipărită la comandă

Livrare economică 12-26 februarie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783848483792
ISBN-10: 3848483793
Pagini: 132
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.2 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing

Notă biografică

Oluyomi Martins holds a B.Sc in Mass Communication from the University of Lagos and Masters in Business Administration from Business School Netherlands. Some of his core interest includes customer service, banking operations, advertising, marketing strategy and audit.