In Any Event: Top Tips on Managing any Corporate Event
Autor SIMON MAIERen Limba Engleză Paperback – 5 dec 2012
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Specificații
ISBN-13: 9781408168332
ISBN-10: 1408168332
Pagini: 352
Dimensiuni: 153 x 234 x 20 mm
Greutate: 0.38 kg
Editura: Bloomsbury Publishing
Colecția A&C Black Business Information and Development
Locul publicării:London, United Kingdom
ISBN-10: 1408168332
Pagini: 352
Dimensiuni: 153 x 234 x 20 mm
Greutate: 0.38 kg
Editura: Bloomsbury Publishing
Colecția A&C Black Business Information and Development
Locul publicării:London, United Kingdom
Caracteristici
Practical approach that will be useful for professional events managers as well as those new to corporate events.
Notă biografică
Simon Maier is an experienced corporate and public event director and a former managing director of ICM, a Saatchi & Saatchi event management agency company, amongst other large event agencies. He has lectured throughout the world presenting on topics related to communications, presentation techniques and the ingredients of strategy development. He has written speeches for many senior internationally well-known politicians and business leaders and is the author of Speak Like a President (A & C Black, 2010).
Recenzii
Simon Maier's understanding of the corporate world is second to none - and he's as adept at seeing the comedic side of an event as well as its added value.
This book will be of use to agencies and in-house professionals charged with making a success of a range of events from conferences to corporate entertainment. The book mixes the nuts and bolts of organising an event with tips on understanding what the client or event sponsor is trying to achieve. There's enough good advice here to merit purchase.
Simon Maier deftly combines in his writing a rare understanding of the foibles and absurdities of corporate life, an insightful understanding of the minds and emotions of its major players and a wicked sense of humour to poke fun at the vanities, contradictions and double-speak of modern business.
Without a doubt, Simon Maier understands the ins and outs of corporate events better than anyone I know!
Simon Maier's corporate communications and events experience is deep and wide. He's clever, witty and has a hugely readable and enjoyable writing style.
There are very few people I know with more insight than Simon Maier.
Written by an event management expert, featuring advice, international case studies and interviews, In Any Event is a must-have for anyone who wants to wow their audience.
Maier packs his book with advice, international case studies and interviews with those at the creative coalface…follow this sage's advice your career in the events and and meetings industry should not go far wrong.
This book will be of use to agencies and in-house professionals charged with making a success of a range of events from conferences to corporate entertainment. The book mixes the nuts and bolts of organising an event with tips on understanding what the client or event sponsor is trying to achieve. There's enough good advice here to merit purchase.
Simon Maier deftly combines in his writing a rare understanding of the foibles and absurdities of corporate life, an insightful understanding of the minds and emotions of its major players and a wicked sense of humour to poke fun at the vanities, contradictions and double-speak of modern business.
Without a doubt, Simon Maier understands the ins and outs of corporate events better than anyone I know!
Simon Maier's corporate communications and events experience is deep and wide. He's clever, witty and has a hugely readable and enjoyable writing style.
There are very few people I know with more insight than Simon Maier.
Written by an event management expert, featuring advice, international case studies and interviews, In Any Event is a must-have for anyone who wants to wow their audience.
Maier packs his book with advice, international case studies and interviews with those at the creative coalface…follow this sage's advice your career in the events and and meetings industry should not go far wrong.
Descriere
In Any Event is an essentail guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a roadshow or VIP conference, this book showcases the most important elements that go towards making any event a success, explaining how things can be made to go not just right but brilliantly.