3rd Edition As seen in Business Week, American City Business Journal, and Forbes magazines, this funny and insightful collection of Gene Marks' popular columns teaches: -how one business person generates more leads through social networking; -what Paris Hilton knows about successfully negotiating and starting up a business too; -why some bonus plans work and others fail; -where one smart business person goes to reduce her travel costs; -how Jessica Alba's recent credit crisis affects us all; -how flatulence became gold for one successful entrepreneur; and much more