Men can only wear what they buy and buy what is available to them. The ways men or their loved ones shop for them have a great deal to with how men dress. Most men buy the wrong clothing, which is one of the main reasons that today's men dress poorly. To avoid paying a fool's price, consumers either pay the same price for a better merchandise, or buy the same quality merchandise at a lower price. Nevertheless, consumers must first know how to detect the quality of merchandise. Dr. Ivan Chen examines why consumers keep buying the wrong clothing and teaches consumers how to find the best buys in different categories of men's clothing.