"In white frame" is a Ph.D. dissertation prepared in Hungary in 2000. It investigates the representation of ethnic minorities with special focus on the Roma minority in the Hungarian press in three time periods of the country''s transition process. It uses both qualitative and quantitative methods of content analysis and demonstrates how variations of inter-ethnic relations are reflected in media texts. The work is interdisciplinary as it applies various theories of mass communication research, social psychology and sociology in the design of the research as well as in the course of explaining the results. The study provides a detailed and multidimensional description of how changes of social reality - social hierarchy, inter ethnic relations and political environment - are reflected in the content of the media. It is also a methodological undertaking to harmonize mass media research theories with findings of social psychology.