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Indian Business Case Studies Volume IV

Autor Priti Pachpande, Sham Bachhav
en Limba Engleză Paperback – 14 dec 2022
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
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Specificații

ISBN-13: 9780192869401
ISBN-10: 019286940X
Pagini: 194
Dimensiuni: 140 x 213 x 10 mm
Greutate: 0.26 kg
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom

Notă biografică

Dr Priti Pachpande is on the ASM Group's Board of Trustees. With more than seventeen years experience, she teaches Marketing Management to MBA students.Dr. Sham Bachhav is Professor of Marketing and Suppy Chain Management, ASM Group of Institute. He completed his Ph.D in Marketing Management from Savitribai Phule Pune University and authored a textbook on Operations and Supply Chain Management for undergraduate students of Pune University.