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Indian Media Giants: Unveiling the Business Dynamics of Print Legacies

Autor Surbhi Dahiya
en Limba Engleză Hardback – 20 sep 2022
Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
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Specificații

ISBN-13: 9780190132620
ISBN-10: 0190132620
Pagini: 800
Ilustrații: 25-30
Dimensiuni: 145 x 223 x 45 mm
Greutate: 1.49 kg
Editura: OUP INDIA
Colecția OUP India
Locul publicării:Delhi, India

Notă biografică

Professor and Course Director in the Department of English Journalism at Indian Institute of Mass Communication, New Delhi