In INERTIA: Seven Principles of Leadership in Motion, professional speaker and trainer Brandon Walker explains how the ideas that define the physical laws of inertia may be applied to dynamic, effective leadership. Objects in motion tend to stay in motion, while objects at rest tend to stay at rest. The heart of leadership lies in the leader's ability to generate positive, forward motion in people's lives and to continue to influence those people throughout their journey. Using a combination of pop-culture illustrations (everything from Battlestar Galactica to Frank Sinatra) and personal anecdotes, Brandon defines each of the seven leadership principles (Intent, Necessity, Energy, Resilience, Trust, Imagination, and Authenticity) and explains how to apply them to one's own leadership experience.