The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism.