Cantitate/Preț
Produs

Information and Communications Technology for Competitive Intelligence

Editat de Dirk Vriens
en Limba Engleză Hardback – 30 iun 2003
In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for competitive intelligence. However, the uncritical implementation of these tools may lead to an 'information overload' or to 'environmental myopia'. To select the right ICT tools for CI, an organization needs to understand the role of ICT in the CI-process. Information and Communications Technology for Competitive Intelligence addresses this need. It sets out to assess the role and possibilities of ICT in the intelligence activities from different perspectives.
Citește tot Restrânge

Preț: 47445 lei

Preț vechi: 58574 lei
-19% Nou

Puncte Express: 712

Preț estimativ în valută:
9083 9455$ 7477£

Carte tipărită la comandă

Livrare economică 31 ianuarie-14 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781591401421
ISBN-10: 1591401429
Pagini: 320
Ilustrații: 1
Dimensiuni: 176 x 266 x 23 mm
Greutate: 0.76 kg
Ediția:New.
Editura: Idea Group Publishing