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Information Rules: A Strategic Guide to the Network Economy

Autor Carl Shapiro, Carol Shapiro, Hal R. Varian
en Limba Engleză Hardback – 31 oct 1998
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
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Specificații

ISBN-13: 9780875848631
ISBN-10: 087584863X
Pagini: 352
Dimensiuni: 172 x 228 x 34 mm
Greutate: 0.73 kg
Editura: Harvard Business Review Press
Locul publicării:Canada

Descriere

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.

Notă biografică

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.