Information Services: Economics, Management, And Technology
Editat de Robert M. Masonen Limba Engleză Hardback – 7 iun 2019
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Specificații
ISBN-13: 9780367022501
ISBN-10: 0367022508
Pagini: 232
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367022508
Pagini: 232
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Preface -- Introduction: The Challenge of Information Service Management -- Economics and Government Policy -- Information as a Commodity: Public Policy Issues and Recent Research -- A Theory of the Market Demand for Information Analysis Center Services -- Regulation of the STI Industry: A Historical Basis and Some Possibilities -- The Government's Role in Providing Information: A British Academic's View -- Management and Marketing -- Marketing Research in the Design of STI Systems: A Case Study -- The Case for New-Product Planning in the Information Industry -- Organizational Buying Behavior and STI Marketing Decisions -- Implications of User Behavior for the Design of STI Products and Services -- Economic Pricing Models and Their Application to Library Services -- Innovation and Impacts of Technology -- Potential STI Innovation: A Behavioral Perspective -- The Behavioral Impact of Organizational Innovations for STI -- Information Management: An Organizational Innovation -- The Prospect for Technological Innovation in Scientific and Technical Communication -- Networking and Information Services: Prospects and Pitfalls
Descriere
The book provides a practical and comprehensive background and framework for librarians, students of information science, information center managers, and others who are concerned with effective management of information services.