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Innovation and Export – The Joint Challenge of the Small Company

Autor M Enjolras
en Hardback – 3 ian 2022
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
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Specificații

ISBN-13: 9781786306203
ISBN-10: 1786306204
Pagini: 192
Dimensiuni: 158 x 244 x 17 mm
Greutate: 0.45 kg
Editura: ISTE Ltd.
Locul publicării:Hoboken, United States

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