In the discourse of business advantages, shareholder value and coming to terms with the future, developing innovative competency is paramount to the survival of organisations. Using experience from real-life, real-time case studies from a large Danish pharmaceutical company Lotte Dars guides the reader through the seemingly chaotic phases of problem framing, brainstorming, antagonistic communication and innovative crystallisation. The major findings of the book are summarised in an easy to use manual of do's and don'ts for knowledge workers, innovative teams and organisations.