Innovation in Tourism - Bridging Theory and Practice is a culmination of continuous efforts of the researchers seeking for knowledge in leading and shaping the future of our sector. Tourism is a constantly evolving activity in an ever growing and heterogeneous world. The continuous shifts imply that all stakeholders in tourism, either public or private, as well as academia, should be flexible and astute in order to react swiftly to the changing environment. Against this backdrop, innovation has become a main ingredient for successful and sustainable tourism development. This publication presents various case studies from around the world on innovation practices that have been successfully implemented in the areas of product development and governance, strengthening the competitiveness of the destination and often by embracing advanced technology. These selected case studies of how to bridge theory and practice were presented during the Second UNWTO Knowledge Network Global Forum