Innovation Management vol IV
Editat de Mark Dodgsonen Limba Engleză Hardback – 17 mar 2016
Innovation does not happen automatically: it has to be managed. We now have a substantial body of robust literature that explains why innovation needs to be managed, what is to be done and how it is to be done. The emphasis is on ‘robust’ - ie high-quality theoretical and empirical - research because innovation is an area renowned in its demand for and supply of simplistic solutions. It is a concept that is often misunderstood and misrepresented. Organizations want quick and easy answers to their innovation problems, and there’s no shortage of consultants prepared to sell them. Innovation management is also highly topical and there is no shortage of mediocre research in the field (there is a rapid increase in the number of journals with ‘innovation’ in the title).
Fortunately we have a substantial number of seminal, ‘classic’ articles. It is the intent of this collection to publish a structured selection of these papers. Together they will provide an authoritative guide on the field, its development, core content, and current and emerging issues. It will provide a guide through the maze of confusion around the nature, process and outcomes of innovation management, and will be an invaluable source for those studying and researching the subject. This will include those in the increasing number of specialist postgraduate courses in the area, and in undergraduate programmes in business and engineering.
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Specificații
ISBN-13: 9781138859272
ISBN-10: 1138859273
Pagini: 486
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138859273
Pagini: 486
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateDescriere
This new four volume collection will include the key articles and literature to provide an authoritative guide on innovation management, its development, core content, and current and emerging issues.