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Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership de Dariush Rafinejad

Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

Autor Dariush Rafinejad
en Limba Engleză Hardback – 28 feb 2007
Uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. This work details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities.
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Specificații

ISBN-13: 9781932159707
ISBN-10: 1932159703
Pagini: 403
Dimensiuni: 184 x 260 x 28 mm
Greutate: 0.93 kg
Editura: J Ross Publishing
Locul publicării:United States

Descriere

Presenting a holistic approach to reaching optimal innovation, new product development, and commercialization decisions within an integrated framework of business, market, technology, and resource strategy, this work offers guidance on product portfolio planning and matching technology innovation to market opportunities.

Notă biografică

Dariush Rafinejad, Ph.D., has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California, including serving as Corporate Vice President and General Manager of business units at Applied Materials Corporation and Vice President of R&D and Product Development at Lam Research Corporation. He is currently the President and Founder of Blue Dome Consulting. Mr. Rafinejad has also taught courses in product development and commercialization and high-tech marketing at Stanford University and the University of California, Berkeley.