Cantitate/Preț
Produs

Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects

Autor Harold R. Kerzner
en Limba Engleză Hardback – 4 ian 2023
INNOVATION PROJECT MANAGEMENT ACTIONABLE TOOLS, PROCESSES, AND METRICS FOR SUCCESSFULLY MANAGING INNOVATION PROJECTS, WITH EXCLUSIVE INSIGHTS FROM WORLD-CLASS ORGANIZATIONS AROUND THE WORLD The newly revised Second Edition of Innovation Project Management offers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program. The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently. The Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructor's Manual via the book's companion website. Specific ideas discussed in Innovation Project Management include: * Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development * Identifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements * Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases * Measuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.
Citește tot Restrânge

Preț: 51800 lei

Preț vechi: 64749 lei
-20% Nou

Puncte Express: 777

Preț estimativ în valută:
9913 10227$ 8390£

Carte disponibilă

Livrare economică 11-25 februarie
Livrare express 25-31 ianuarie pentru 7395 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781119931249
ISBN-10: 111993124X
Pagini: 624
Dimensiuni: 189 x 247 x 29 mm
Greutate: 1.7 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Notă biografică


Cuprins