You're a marketer. You engage in content marketing. And you're a little disappointed with the results. Help has arrived. Content marketing was quickly and widely adopted, almost like a fad, because it was more attuned to evolving buyer behavior than old-school marketing. Now content marketing is becoming old school, thanks to new technology that delivers more effective insights, shorter sales cycles, and better ROI. Marketers can now segment their prospects with actionable analytics created from user actions. Content marketing has been adopted internationally by B2B and B2C enterprises, but it's been disappointing when implemented without good analytics or a coherent strategy. This book offers a look at the new tech tools, and offers a four-part strategy to maximize your results. Branding thought leader Bob Killian packs Insight Swap with practical but thought-provoking approaches to strategies and tactics, aided from time to time by illustrations of Lewis, the dinosaur marketer. Very old-school.