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Instant Millionaires

Autor Max Gunther
en Limba Engleză Paperback – 6 ian 2011
In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it.

As Max Gunther points out, our folklore frowns on the idea of quick money. Our cultural heros have generally been plodders, as in the fable about the race between a tortoise and a hare. "In the fable, the hare loses. The stories in this book are not fables. They are true. In these stories, the hares win."

They are a richly varied lot, these happy hares. Gunther opens with a few dazzling millionaire legends, such as the man who invented Monopoly. You'll then meet such fascinating characters as:

- Sam Wyly, who made it in the computer industry
- Harvey Shuster, who beat the stock market
- Dan Renn, who grew rapidly rich by applying salesmanship to another man's idea
- Howard Brown, who deliberately decided to be rich and became a multi-millionaire within three years.
- A group of men who made fast fortunes on fads such as the Hula Hoop and the Frisbee.
- Jean Nidetch, who organised the fabulously successful Weight Watchers

These stores illustrate that the dream of quick money isn't such a ridiculous dream after all. Maybe you've been harboring this kind of dream yourself. You've squelched the dream because you've been brainwashed by too many stories about tortoises beating hares. Everybody tells you your dream is laughable, impractical. All right, get ready for a revelation. Read this delightful collection of tales about hares who won.

When you've read them, maybe you'll decide to run with them.
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Specificații

ISBN-13: 9780857190000
ISBN-10: 0857190008
Pagini: 212
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.28 kg
Editura: HARRIMAN HOUSE LTD

Cuprins

1. Shiny Dimes and the Slow-money Ethic

2. Some Grand Old Legends
- The Great Merchandiser
- The Man Who Sold Holes
- The Man Who Passed 'Go'
- The Lady Who Rode The Wind
- The Pantsmaker

3. Two Well-travelled Routes
- Where the Fortunes Grow
- Sam Wyly
- Harvey Schuster

4. The Fantasy Land of Franchising
- The Lady Who Won by Losing
- The Man Who Won by Losing
- Selling to the Sellers

5. The Second-man Effect
- Get-Up-and-Go Ltd.

6. Fast Frolics in the Fun and Fad Markets
- The Men from Wham-O
- Mr Gentry's Terrible-Tasting Crows
- The Downhill Riser

7. Right Place Right Time
- The Well-Sited Airport
- The Well-Timed Wheels
- The Service Everybody Needed

8. The Business of Show Business
- Scoring in the Athlete Market
- High Notes in the Music Business

9. A Simple Idea Is Enough
- If It Doesn't Fit, Cut a Hole in It
- If It's Cumbersome, Fold It

10. Not by Bread Alone
- A Lobsterman in Maine
- A Groceryman in Utah

11. The Man who Decided to be Rich
- From Nowhere to Almost Everywhere in Three Years... And How It's Done

12. The International Ploy
- How to Make Old Ideas New

13. The Speeders
- The Great Borrower Ascendant
- The Great Borrower Down a Peg
- The Nose-Thumber Ascendant
- The Nose-Thumber Down a Peg

14. Missing from the Curriculum
- The Car-Lover

15. The Antisalary Philosophy
- A Club for Future Millionaires

16. Instant Successes Yet to Be
- Fourteen Fast Fortunes of the Future

17. Route Maps
- Originality, Opportunities, Audacity, Follow-through, Market Sensitivity and Luck

Notă biografică

Max Gunther was born in England and emigrated to the US when he was 11. He attended schools in New Jersey and received his B.A. from Princeton University in 1949. He served in the U.S. Army in 1950-51 and was a staff member of Business Week from 1951 to 1955. He then served as a contributing editor of Time for two years. His articles were published in several magazines and he wrote several books, inlucidng The Luck Factor (9781906659493), How to Get Lucky (9781906659981) and The Zurich Axioms (9781897597491).

Descriere

In this book readers will meet three dozen impatient people. They weren't satisfied with the slow, plodding, moneysaving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth--and they got it.