Instructions to the Cook: A Zen Master's Lessons in Living a Life That Matters
Autor Bernie Glassman, Rick Fieldsen Limba Engleză Paperback – 17 iun 2013
Bernie Glassman founded Greyston Bakery in Yonkers, New York, in 1982 to employ those whom other companies deem unemployable—the homeless, ex-cons, recovering addicts, low-skill individuals—with the belief that investing in people, and not just products, does pay. He was right. Greyston has evolved into an $8 million-a-year business with clients all over New York City. It is the sole supplier of brownies to Ben & Jerry's Ice Cream, and has even sold cakes to the White House.
But financial profit is only one of two bottom lines that Greyston is committed to. The other one is social impact, and this goal is certainly being met. The bakery enterprise has led to the creation of the Greyston Foundation, an integrated network of organizations that provide affordable housing, child care, counseling services, and health care to families in the community. Using entrepreneurship to solve the problems of the inner city, Greyston has become a national model for comprehensive community development. Its giving back is more than just sloughing off a percentage of its profits and donating it to charity; it's about working with the community's needs right from the beginning—bringing them from the margins to the core. As its company motto goes, "We don't hire people to bake brownies. We bake brownies to hire people."
This book is as much a self-manual as a business manual, addressing such concepts as
• Beginner's mind
• The Middle Way of Sustainability
• The "hungry ghosts" of Buddhism as a picture of all humanity
• Working with our faults
• Indra's Net and the interconnectedness of life
• Leaving no trace
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Specificații
ISBN-13: 9781611800685
ISBN-10: 1611800684
Pagini: 169
Dimensiuni: 104 x 213 x 14 mm
Greutate: 0.2 kg
Editura: Shambhala Publications Inc
ISBN-10: 1611800684
Pagini: 169
Dimensiuni: 104 x 213 x 14 mm
Greutate: 0.2 kg
Editura: Shambhala Publications Inc
Recenzii
"A delicious confection made of down-to-earth Zen wisdom and a deeply heartful demonstration of compassion in action."—Ram Dass
"Provocative recipes blending meditation practice and actions that matter in a crazy world. Look! Taste! Be nourished and inspired! Magnificent work!"—Jon Kabat-Zinn
"Provocative recipes blending meditation practice and actions that matter in a crazy world. Look! Taste! Be nourished and inspired! Magnificent work!"—Jon Kabat-Zinn
Notă biografică
Rick Fields (1942ߝ1999) is the author of several books, including Chop Wood, Carry Water and The Code of the Warrior. He has served as the editor of The Vajradhatu Sun, an international journal of Buddhism (now Shambhala Sun), and as the editor-at-large of Tricycle: A Buddhist Review.