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Intellectual Property in the Global Marketplace 2e 2 Vol Set: Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics

Autor M Simensky
en Limba Engleză Hardback – 10 oct 1999
With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, Intellectual Property in the International Marketplace presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law. The core volume (ISBN 0471-351059) is supplemented annually.
The 2002 Supplement (ISBN 0471-390313) includes:
* New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce.
* Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea.
The supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace, Second Edition (ISBN 0471-351059).
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Specificații

ISBN-13: 9780471351054
ISBN-10: 0471351059
Pagini: 1100
Dimensiuni: 185 x 257 x 86 mm
Greutate: 2.44 kg
Ediția:2nd Edition
Editura: Wiley
Seria Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics

Locul publicării:Hoboken, United States

Public țintă

Business Appraisers and Executives; Licensing Executives; Valuation/Trademark Specialists; Lawyers (intellectual property, corporate & commercial); Accountants. In–House Counsel at companies with significant intellectual property (i.e. pharmaceutical, computer, medical, engineering, etc.); Professional Consultants; Financial Analysts; Advertising Executives (especially brand managers).

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Descriere

The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This set aims to help companies gain an advantage in the global market.