Intellectual Property in the Global Marketplace 2e 2 Vol Set: Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Autor M Simenskyen Limba Engleză Hardback – 10 oct 1999
The 2002 Supplement (ISBN 0471-390313) includes:
* New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce.
* Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea.
The supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace, Second Edition (ISBN 0471-351059).
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Specificații
ISBN-13: 9780471351054
ISBN-10: 0471351059
Pagini: 1100
Dimensiuni: 185 x 257 x 86 mm
Greutate: 2.44 kg
Ediția:2nd Edition
Editura: Wiley
Seria Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Locul publicării:Hoboken, United States
ISBN-10: 0471351059
Pagini: 1100
Dimensiuni: 185 x 257 x 86 mm
Greutate: 2.44 kg
Ediția:2nd Edition
Editura: Wiley
Seria Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Locul publicării:Hoboken, United States
Public țintă
Business Appraisers and Executives; Licensing Executives; Valuation/Trademark Specialists; Lawyers (intellectual property, corporate & commercial); Accountants. In–House Counsel at companies with significant intellectual property (i.e. pharmaceutical, computer, medical, engineering, etc.); Professional Consultants; Financial Analysts; Advertising Executives (especially brand managers).Notă biografică
Descriere
The cost and difficulty of introducing new products to the consumer markets leads companies to take better advantage of existing intellectual property. What makes this difficult is that they must do this on a global level. This set aims to help companies gain an advantage in the global market.