Globalization of business markets and the rapid development of information technology are making information management more and more important. By combining managerial and economic theory, this book builds a framework to demonstrate facilitating factors for inter-organizational information exchange and the effects of information exchange on supply chain compliance and business performance. We have strong indications, both theoretical and empirical, that such an integrative conceptual framework is needed to grasp the complexity of information exchange between business partners. Using empirical evidence from the poultry chain in Mainland China, this book supports the complementary roles between contractual governance and trust in the process of improving the willingness to communicate. It also proposes that communication quality needs to be broader than information quality. Finally, it illustrates that in order to stand out from main competitors, companies should not only commit to realizing more potential communication benefits for themselves, but also for their main partners. Different solutions for buyers and suppliers in optimizing their business performance are also discussed.This book is recommended for a broad audience of professionals, practitioners and policy makers who concern themselves with information management, supply chain management, channel relationship management and performance management.