International Business and Management

Part 1. International Business & Management. 1. An Introduction to International Business & Management. Part 2. Planning For International Business. 2. Global Business Environment. 3. Formulating & Implementing Strategy. 4. Ethics & Social Responsibility. 5. Managing Change. 6. Leadership. Part 3. Managing Human Resources. 7. Managing Human Resources. 8. Managing Difference. 9. Organization Design & Structure. 10. Global Business Processes. Part 4. Managing Information & Technology Resources. 11. Managing Information Resources. 12. Managing Intellectual Capital. 13. Global Business Information Systems. 14. Global Digital Business. Part 5. International Business Operations. 15. International Operations Management. 16. Managing Relationships with Customers. 17. International Finance.

Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students.
All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business.

Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.

Features:
- Carefully-balanced theoretical content, integrating classic research with contemporary analyses of International Business topics
Genuinely global examples that reflect international business in the 21st century, matched with coverage of essential, yet often neglected, topics such as international ethics, small and medium-sized enterprises and global information technology
- 'Stop & think' boxes urge readers to critically assess their understanding of the topic under discussion at key points in every chapter
- Look back & Look ahead arrows cross-reference different sub-topics throughout the book, showing how issues can cut across diverse areas of international business
- Active Case Studies, taken from the UK, Europe & the rest of the world, in every chapter directly link theory with practice
- Each chapter concludes with a summary of key learning points, a set of review questions and references to key texts and research
- A wealth of supplementary resources for both students and lecturers at ww.cengage.co.uk/kelly