International Business, Global Edition
Autor Daniel Sullivan, John Daniels, Lee Radebaughen Limba Engleză Paperback – 14 iul 2021
International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.
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Specificații
ISBN-13: 9781292403274
ISBN-10: 1292403276
Pagini: 696
Dimensiuni: 215 x 274 x 31 mm
Greutate: 1.47 kg
Ediția:17 ed
Editura: Pearson Education
ISBN-10: 1292403276
Pagini: 696
Dimensiuni: 215 x 274 x 31 mm
Greutate: 1.47 kg
Ediția:17 ed
Editura: Pearson Education
Cuprins
PART I: BACKGROUND FOR INTERNATIONAL BUSINESS 1. Globalization andInternational Business
PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2. The Cultural EnvironmentsFacing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses 5. Globalization and Society
PART III: THEORIES AND INSTITUTIONS: TRADE ANDINVESTMENT 6. International Trade andFactor Mobility Theory 7. Governmental Influence on Trade 8. Cross-National Cooperation and Agreements
PART IV: WORLD FINANCIAL ENVIRONMENT 9. Global Foreign-ExchangeMarkets 10. The Determination of Exchange Rates 11. Global Capital Markets
PART V: GLOBAL STRATEGY, STRUCTURE, ANDIMPLEMENTATION 12. The Strategy ofInternational Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business
PART VI: MANAGING INTERNATIONAL OPERATIONS 17. Marketing Globally 18. Global Operations and Supply-Chain Management 19. International Accounting and Finance Issues 20. International Human Resource Management
PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS 2. The Cultural EnvironmentsFacing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses 5. Globalization and Society
PART III: THEORIES AND INSTITUTIONS: TRADE ANDINVESTMENT 6. International Trade andFactor Mobility Theory 7. Governmental Influence on Trade 8. Cross-National Cooperation and Agreements
PART IV: WORLD FINANCIAL ENVIRONMENT 9. Global Foreign-ExchangeMarkets 10. The Determination of Exchange Rates 11. Global Capital Markets
PART V: GLOBAL STRATEGY, STRUCTURE, ANDIMPLEMENTATION 12. The Strategy ofInternational Business 13. Country Evaluation and Selection 14. Export and Import 15. Direct Investment and Collaborative Strategies 16. The Organization of International Business
PART VI: MANAGING INTERNATIONAL OPERATIONS 17. Marketing Globally 18. Global Operations and Supply-Chain Management 19. International Accounting and Finance Issues 20. International Human Resource Management