International Business/ MyManagementLab Pack
Autor Ricky W. Griffin, Michael W. Pustayen Limba Engleză Paperback – 31 mar 2010
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage
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Specificații
ISBN-13: 9781408259160
ISBN-10: 1408259168
Pagini: 656
Dimensiuni: 217 x 277 x 27 mm
Greutate: 1.25 kg
Ediția:6th edition.
Editura: Prentice-Hall
Locul publicării:Harlow, United Kingdom
ISBN-10: 1408259168
Pagini: 656
Dimensiuni: 217 x 277 x 27 mm
Greutate: 1.25 kg
Ediția:6th edition.
Editura: Prentice-Hall
Locul publicării:Harlow, United Kingdom
Cuprins
. THE WORLD'S MARKETPLACES.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.
II. THE INTERNATIONAL ENVIRONMENT.
6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Human Resource Management and Labor Relations
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.
II. THE INTERNATIONAL ENVIRONMENT.
6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Human Resource Management and Labor Relations
Caracteristici
For International Business courses Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.
Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.
Provide a thorough understanding of emerging markets: In today’s world, it’s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:
· Market Entry Strategy Plan: For this edition this feature has been integrated into myIBlab. MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.
Other Points of Distinction
New! Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. The latest edition also includes the following new topics:
· The bottom of the pyramid
· Cell phones and economic development
· China’s quality and safety problems
· Mergers, Indian style
New! Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.
Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.
Provide a thorough understanding of emerging markets: In today’s world, it’s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:
- Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country.
- E-World: Provides insight into the impact of e-commerce on how business is conducted internationally.
- Point Counterpoint: Helps students see issues from different perspectives.
- Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business.
- Emerging opportunities: Highlights challenges and opportunities in emerging international markets.
· Market Entry Strategy Plan: For this edition this feature has been integrated into myIBlab. MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry.
Other Points of Distinction
New! Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. The latest edition also includes the following new topics:
· The bottom of the pyramid
· Cell phones and economic development
· China’s quality and safety problems
· Mergers, Indian style
New! Extensive List of New Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
- Product safety and counterfeit products
- Coverage of sovereign wealth funds
- Subprime meltdown
- Google and eBay’s struggles in China
- Part 1 Closing Case — KFC in China p168
- Closing Case — Danone v. Wahaha p410
- Closing Case — PepsiCo marketing in the Middle East p139
- Opening Case — Gulfjet and strategic alliances p389
Caracteristici noi
New! Emerging Markets Topics: In today’s world, it’s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. The latest edition also includes the following new topics:
· The bottom of the pyramid
· Cell phones and economic development
· China’s quality and safety problems
· Mergers, Indian style
New! Extensive List of Current Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
· The bottom of the pyramid
· Cell phones and economic development
· China’s quality and safety problems
· Mergers, Indian style
New! Extensive List of Current Topic Coverage: To stay current in today’s ever evolving world of international business several new discussion topics have been included:
- Product safety and counterfeit products
- Coverage of sovereign wealth funds
- Subprime meltdown
- Google and eBay’s struggles in China
- Part 1 Closing Case – KFC in China p168
- Closing Case – Danone v. Wahaha p410
- Closing Case – PepsiCo marketing in the Middle East p139
- Opening Case – Gulfjet and strategic alliances p389