International Business: The Challenge of Global Competition

Autor Michael Geringer, Michael Minor

en Limba Engleză Hardback – 28 feb 2005

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Specificații

ISBN-13: 9780072958027
ISBN-10: 0072958022
Pagini: 768
Dimensiuni: 218 x 282 x 33 mm
Greutate: 1.88 kg
Ediția:10
Editura: McGraw-Hill Education LLC
Colecția McGraw-Hill Higher Education
Locul publicării:United States

Cuprins

Part I: The Nature of International Business

1. The Rapid Change of International Business

2. International Trade and Foreign Direct Investment

3. Theories of International Trade and Investment

Part II: Cooperation Among Nations

4. Dynamics of International Institutions

5. Understanding the International Monetary System

Part III: International Environmental Forces

6. Cultural Forces

7. Natural Resources and Environmental Sustainability

8. Economic and Socioeconomic Forces

9. Political Forces

10. Legal Forces

11. Financial Forces

12. Labor Forces

Part IV: The Organizational Environment

13. International Competitive Strategy

14. Assessing and Analyzing Markets

15. Entry Modes

16. Export and Import Practices

17. Marketing Internationally

18. Organizational Design and Control

19. Human Resource Management

20. Financial Management

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