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International Business

Autor S. Tamer Cavusgil, Gary Knight, John Riesenberger
en Limba Engleză Foi volante
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. "For courses in Business." "This package includes MyManagementLab(r) " International Business: A Millennial Approach "International Business: The New Realities " caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial readers and builds on their goals to help them obtain successful careers in international business. Personalize Learning with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 9780134472454 / 0134472454 "International Business: The New Realities Plus MyManagementLab with Pearson eText -- Access Card Package" Package consists of:
  • 0134324838 / 9780134324838 "International Business: The New Realities"
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Specificații

ISBN-13: 9780134388267
ISBN-10: 0134388267
Pagini: 552
Ediția:4
Editura: Pearson

Cuprins

  • 1 Introduction: What Is International Business?
  • 2 Globalization of Markets and the Internationalization of the Firm
  • 3 The Cultural Environment of International Business
  • 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
  • 5 Theories of International Trade and Investment
  • 6 Political and Legal Systems in National Environments
  • 7 Government Intervention and Regional Economic Integration
  • 8 Understanding Emerging Markets
  • 9 The International Monetary and Financial Environment
  • 10 Financial Management and Accounting in the Global Firm
  • 11 Strategy and Organization in the International Firm
  • 12 Global Market Opportunity Assessment
  • 13 Exporting and Global Sourcing
  • 14 Foreign Direct Investment and Collaborative Ventures
  • 15 Licensing, Franchising, and Other Contractual Strategies
  • 16 Marketing in the Global Firm
  • 17 Human Resource Management in the Global Firm