International Business: The Challenges of Globalization: Global Edition
Autor John J Wild, Kenneth L Wild, Jerry C.Y. Hanen Limba Engleză Paperback – 31 ian 2009
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
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Specificații
ISBN-13: 9780136095200
ISBN-10: 0136095208
Pagini: 512
Dimensiuni: 216 x 276 mm
Greutate: 1 kg
Ediția:5Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 0136095208
Pagini: 512
Dimensiuni: 216 x 276 mm
Greutate: 1 kg
Ediția:5Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
Preface
PART 1 Global Business Environment
Chapter 1 Globalization
PART 2 National Business Environments
Chapter 2 Cross-Cultural Business
Chapter 3 Politics, Law, and Business Ethics
Chapter 4 Economic Systems and Development
PART 3 International Trade and Investment
Chapter 5 International Trade
Chapter 6 Business—Government Trade Relations
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
PART 4 The International Financial System
Chapter 9 International Financial Markets
Chapter 10 International Monetary System
PART 5 International Business Management
Chapter 11 International Strategy and Organization
Chapter 12 Analyzing International Opportunities
Chapter 13 Selecting and Managing Entry Modes
Chapter 14 Developing and Marketing Products
Chapter 15 Managing International Operations
Chapter 16 Hiring and Managing Employees
Notes
Sources
Glossary
Credits
Name/Company Index
Subject Index
PART 1 Global Business Environment
Chapter 1 Globalization
PART 2 National Business Environments
Chapter 2 Cross-Cultural Business
Chapter 3 Politics, Law, and Business Ethics
Chapter 4 Economic Systems and Development
PART 3 International Trade and Investment
Chapter 5 International Trade
Chapter 6 Business—Government Trade Relations
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
PART 4 The International Financial System
Chapter 9 International Financial Markets
Chapter 10 International Monetary System
PART 5 International Business Management
Chapter 11 International Strategy and Organization
Chapter 12 Analyzing International Opportunities
Chapter 13 Selecting and Managing Entry Modes
Chapter 14 Developing and Marketing Products
Chapter 15 Managing International Operations
Chapter 16 Hiring and Managing Employees
Notes
Sources
Glossary
Credits
Name/Company Index
Subject Index
Caracteristici
For introductory International Business courses with the need for a brief, accessible text.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
I. Unrivaled presentation of culture: Culture is a fundamental element of all international business activity. This topic appears early in the text and is integrated throughout using culture-rich chapter openers and lively examples of how culture affects international business. Feedback tells us covering culture in this way gets students interested in chapter material because it illustrates how concepts relate to the real world.
II. Motivate students with material that’s challenging yet fun: Presenting complex material in an accessible manner helps students to better master the topics. For example, Chapter 5 introduces concepts of absolute and comparative advantage by discussing whether Tiger Woods should install his own hot tub or let a professional installer perform the job.
III. Readable, current and concise material in a paperback format:
a. Easy-to-read: Each chapter is infused with real-world discussion and underlying theory appears in the background where it belongs.
b. Clutter-free material and design: Terminology is used consistently and theories are explained in direct and concise terms. This book’s visual style is innovative yet subtle and uses, photos, illustrations, and features sparingly.
IV. The best tools for active learning: This book has more end-of-chapter assignment material than any other international business book on the market. Some tools include:
a. Talk It Over questions
b.Teaming Up projects
c.Take It to the Web assignments
d. Ethical challenge exercises
Other Points of Distinction
I. Chapter-opening company profiles: Brief, easy-to-read introductions to each chapter’s content. Companies include:
a. YouTube
b. Nokia
c. PepsiCo
d. Infosys
e. Nintendo
f. Ryanair
g. Marvel
h. Red Bull
II. Comprehensive and engaging features:
a. Entrepreneur’s Toolkit Boxes: Highlight the key roles that entrepreneurs and small businesses play in our global economy.
b. Quick Study Concept Checks: This feature help students verify that they have learned the section’s key terms and important concepts before moving on.
c. Full-Color World Atlas: Appears as an appendix to Chapter 1 is a primer for students to test their knowledge of world geography and acts as a reference tool throughout the course.
d. “Roadmap” Beacons: This feature provides students with a guide of how chapters relate to one another. They are titled “A Look Back,” “A Look at This Chapter,” and “A Look Ahead.”
Raising the bar with current material meant to connect with today's student
I. New! Dynamic Maps: Students of international business must understand world geography. This book’s new vibrant and easy-to-read maps reinforce the location of important places and supplement key concepts with visual learning aids.
II. Newly Revised Chapter 4: Economics and Emerging Markets
a. New chapter-opening company profile of high-tech Indian firm Infosys.
b. Updated coverage of economic progress of the biggest emerging markets.
c.Greater emphasis on the emerging markets of China, India, and Russia along with an update on North Korea’s economic policies.
d. Updated mini-case on the economic progress and prospects of Cuba.
III. New! “Video Report” Exercises: This exercise asks students to view and report on brief YouTube videos.
IV. New! Instructor’s Manual Design: This new design better suites alternative lecture styles.
V. New! Global Cases and Examples: For a truly international scope, this text explores relevant examples and topics like trade in Indonesia, Omega product production and sponsoring of the 2008 Beijing Olympics.
VI. New! myIBlab: This course management package is now available for delivering all parts of your course online. Interactive Learning Environment-No matter the learning style, myIBlab helps students understand difficult concepts and theories. Some of the features include:
1. Robust Content- myIBlab includes a suite of robust study tools to pique student interest. The tools are mapped by chapter and learning objective so students can spend time only on the areas that need attention.
2. Customized Study Plan-Based upon the results of the Chapter Pre-Test, students receive a plan to help them remediate important concepts and applications where they need improvement. Study Plans correlate to the Learning Objectives from the textbook and build remediation through layering levels of knowledge, comprehension, application, and analysis tools to help students understand and apply the concepts.
3. Advanced Reporting-With myIBlab’s advanced reporting capabilities, you can run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access.
4. Built in Communication- myIBlab offers a complete email and announcement functionality so you can communicate with just one student, a specific section or your entire course roster.
5. Online Course Management System- myIBlab is a ready-made course with all of the functionality of traditional Course Management systems.
A comprehensive yet concise framework with unrivaled clarity.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students.
I. Unrivaled presentation of culture: Culture is a fundamental element of all international business activity. This topic appears early in the text and is integrated throughout using culture-rich chapter openers and lively examples of how culture affects international business. Feedback tells us covering culture in this way gets students interested in chapter material because it illustrates how concepts relate to the real world.
II. Motivate students with material that’s challenging yet fun: Presenting complex material in an accessible manner helps students to better master the topics. For example, Chapter 5 introduces concepts of absolute and comparative advantage by discussing whether Tiger Woods should install his own hot tub or let a professional installer perform the job.
III. Readable, current and concise material in a paperback format:
a. Easy-to-read: Each chapter is infused with real-world discussion and underlying theory appears in the background where it belongs.
b. Clutter-free material and design: Terminology is used consistently and theories are explained in direct and concise terms. This book’s visual style is innovative yet subtle and uses, photos, illustrations, and features sparingly.
IV. The best tools for active learning: This book has more end-of-chapter assignment material than any other international business book on the market. Some tools include:
a. Talk It Over questions
b.Teaming Up projects
c.Take It to the Web assignments
d. Ethical challenge exercises
Other Points of Distinction
I. Chapter-opening company profiles: Brief, easy-to-read introductions to each chapter’s content. Companies include:
a. YouTube
b. Nokia
c. PepsiCo
d. Infosys
e. Nintendo
f. Ryanair
g. Marvel
h. Red Bull
II. Comprehensive and engaging features:
a. Entrepreneur’s Toolkit Boxes: Highlight the key roles that entrepreneurs and small businesses play in our global economy.
b. Quick Study Concept Checks: This feature help students verify that they have learned the section’s key terms and important concepts before moving on.
c. Full-Color World Atlas: Appears as an appendix to Chapter 1 is a primer for students to test their knowledge of world geography and acts as a reference tool throughout the course.
d. “Roadmap” Beacons: This feature provides students with a guide of how chapters relate to one another. They are titled “A Look Back,” “A Look at This Chapter,” and “A Look Ahead.”
Raising the bar with current material meant to connect with today's student
I. New! Dynamic Maps: Students of international business must understand world geography. This book’s new vibrant and easy-to-read maps reinforce the location of important places and supplement key concepts with visual learning aids.
II. Newly Revised Chapter 4: Economics and Emerging Markets
a. New chapter-opening company profile of high-tech Indian firm Infosys.
b. Updated coverage of economic progress of the biggest emerging markets.
c.Greater emphasis on the emerging markets of China, India, and Russia along with an update on North Korea’s economic policies.
d. Updated mini-case on the economic progress and prospects of Cuba.
III. New! “Video Report” Exercises: This exercise asks students to view and report on brief YouTube videos.
IV. New! Instructor’s Manual Design: This new design better suites alternative lecture styles.
V. New! Global Cases and Examples: For a truly international scope, this text explores relevant examples and topics like trade in Indonesia, Omega product production and sponsoring of the 2008 Beijing Olympics.
- Chapter 12 Closing Case — Singapore’s prominence in the world market
- Chapter 14 Opening Case — Omega’s sponsorship of 2008 Beijing Olympics
- Chapter 14 Closing Case — Mavi Jeans in Turkey
1. Robust Content- myIBlab includes a suite of robust study tools to pique student interest. The tools are mapped by chapter and learning objective so students can spend time only on the areas that need attention.
- E-Book pages from the student textbook
- Review Summaries
- Video Tutorials and Activities
- Active Flash Cards
- Market entry strategy project: An online, interactive strategy simulation specially designed for use with this textbook asks students to analyze a country in which to introduce a new product. The following four activities build on one another in this project:
- Market Intelligence Report
- Business Analysis Environment Report
- Report on Opportunities for Market Entry
- A Market Entry Strategy Assignment
3. Advanced Reporting-With myIBlab’s advanced reporting capabilities, you can run a number of activity reports for single or multiple students, assignments, and sections. You can even run frequency analysis reports, Study Plan reports, and create certificates of completion. All reports can be customized, exported, and saved to My Reports for easy access.
4. Built in Communication- myIBlab offers a complete email and announcement functionality so you can communicate with just one student, a specific section or your entire course roster.
5. Online Course Management System- myIBlab is a ready-made course with all of the functionality of traditional Course Management systems.
Caracteristici noi
Raising the bar with current material
New! Dynamic Maps: Students of international business must understand world geography. This book’s new vibrant and easy-to-read maps reinforce the location of important places and supplement key concepts with visual learning aids.
New! MyIBLab: This course management package is now available for delivering all parts of your course online.
Newly Revised Chapter 4: Economics and Emerging Markets
· New chapter-opening company profile of high-tech Indian firm Infosys.
· Updated coverage of economic progress of the biggest emerging markets.
· Greater emphasis on the emerging markets of China, India, and Russia along with an update on North Korea’s economic policies.
· Updated mini-case on the economic progress and prospects of Cuba.
New! Global Cases and Examples: For a truly international scope, this text explores relevant examples and topics like trade in Indonesia, Omega product production and sponsoring of the 2008 Beijing Olympics.
New! “Video Report” Exercises: This exercise asks students to view and report on brief YouTube videos.
New! Instructor’s Manual Design: This new design better suites alternative lecture styles.
New! Dynamic Maps: Students of international business must understand world geography. This book’s new vibrant and easy-to-read maps reinforce the location of important places and supplement key concepts with visual learning aids.
New! MyIBLab: This course management package is now available for delivering all parts of your course online.
Newly Revised Chapter 4: Economics and Emerging Markets
· New chapter-opening company profile of high-tech Indian firm Infosys.
· Updated coverage of economic progress of the biggest emerging markets.
· Greater emphasis on the emerging markets of China, India, and Russia along with an update on North Korea’s economic policies.
· Updated mini-case on the economic progress and prospects of Cuba.
New! Global Cases and Examples: For a truly international scope, this text explores relevant examples and topics like trade in Indonesia, Omega product production and sponsoring of the 2008 Beijing Olympics.
- Chapter 12 Closing Case – Singapore’s prominence in the world market
- Chapter 14 Opening Case – Omega’s sponsorship of 2008 Beijing Olympics
- Chapter 14 Closing Case – Mavi Jeans in Turkey
New! “Video Report” Exercises: This exercise asks students to view and report on brief YouTube videos.
New! Instructor’s Manual Design: This new design better suites alternative lecture styles.