International Business: Strategy, Management, and the New Realities: International Edition

I.  FOUNDATION CONCEPTS

1.       Introduction: What is International Business?

2.       Globalization of Markets and the Internationalization of the Firm

3.       Organizational Participants that Make International Business Happen   

4.       Theories of International Trade and Investment
 
II.  THE ENVIRONMENT OF INTERNATIONAL BUSINESS
5.     The Cultural Environment  

6.     The Country Level Political and Legal Systems

7.     Government Intervention in International Business

8.     Regional Economic Integration

9.     Understanding Emerging Markets

10.   The International Monetary and Financial Environment  
 
III.  STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS
11.    Global Strategy and Organization
12.    Global Market Opportunity Assessment 
 
IV.  ENTERING AND OPERATING IN INTERNATIONAL MARKETS
 13.   Exporting and Countertrade
 14.   Foreign Direct Investment and Collaborative Ventures   
 15.   Licensing, Franchising and other Contractual Strategies  
 16.   Global Sourcing
 
V.  FUNCTIONAL AREA EXCELLENCE
17.    Marketing In the Global Firm
18.    Human Resource Management in the Global Firm
19.    Financial Management and Accounting In the Global Firm   
 
Opening Vignettes and Closing Cases at a Glance
MSBs at a Glance
A Guide to Using the CKR Knowledge Portal © (Laminated Insert)
Glossary (Subject/Author/Company Index)
The Educators Consortium: International Market Research and Competitive Intelligence

For undergraduate and graduate level International Business courses.

CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
  
Meaningfully addresses emerging markets

The author understands the importance of new markets to existing business and has devoted an entire chapter to the topic (Ch. 9).  This chapter provides students with:
 

• A comprehensive understanding of these unique economies, as they now make up about two-thirds of the world population.

 

• Addresses market liberalization, privatization andmodernization, the increasingly youthful populations and thegrowing middle-class in these countries. There is also thorough coverage of the dominance of family conglomerates, and a discussion of the difference between marketing to governments vs. public enterprises and appropriate strategies.  

 

• Gives special attention to the broader issues of corporate social responsibility in emerging markets. CKR covers corporate citizenship in terms of fostering economic development, promoting entrepreneurship, and the role of microfinance.

 
Helps students walk away from the course with an understanding of the global impact of different types of businesses on the economy
 
CKR emphasizes the global effects of large and small corporations within the US and abroad to provide students with a diverse understanding of international business:
 
·        Small and Medium Sized Enterprises: The text addresses the growing participation of small and medium-sized firms in International Business as well as those in the service sector.   In addition, CKR offers balanced coverage of small, medium, large firms, and Born Globals in its examples and cases.
 
·        Inclusion of Non-U.S. and U.S. examples: The authors strive to include examples providing balanced coverage of international business, allowing students can see IB from numerous perspectives, not just the U.S. view.   75% of the cases and opening vignettes deal with non-U.S. countries.


Sparks student interest in International Business 
 
CKR is written with a managerial focus, encouraging students to explore IB as a career choice and to understand the discipline's pervasive role in business today.  To further emphasize this, the authors include specific features, which demonstrate the applied nature of international business practice:
 
·        Management Skills Builder: These experiential exercises reinforce the key concepts from the chapter and equip students with specific competencies similar to those that are required of many entry-level positions in multi-national companies. These exercises articulate a management challenge, provide a template fordeveloping a solution, and guides students tointernet-based resources to assist them in solving the challenge.  More of these exercises can be found in the Educator’s Consortium.
 
·        In selected chapters, biographies featuring recent graduates working in IB (Pg. 22) highlight former students who have successfully embarked on an international business career. They offer insights on how they pursued international opportunities and discuss the responsibilities, challenges, and experiences they encountered.  Your students can relate to these RECENT GRADS and pick up tips about the importance of diligence and a strategic approach to career-building. These features serve to motivate students to pursue study abroad, travel, and learn another language.


Keep your course current and exciting
 
Finally, there is a way to get WHAT YOU WANT, WHEN YOU WANT IT!  Visit the CKR Educator's Consortium at www.prenhall.com/cavusgil and discover the first resource that connects IB teachers and students worldwide.  This online resource contains two pieces:
 

• TheEducator’s Consortium: Connecting international business faculty around the world committed to excellence in teaching, this virtual community contains a variety of resources to enhance your lectures and cut down on prep time. Content includes:

    
o       Management Skill Builders, cases, articles, streaming videos, TV commercials, PowerPoint presentations, & syllabi
o       Brief commentaries on current IB events
o       Information and resources searchable by topic, country, chapter
o       Synopsis of popular business press articles/news
o       Downloadable/uploadable classroom activities and resources compatible with various course management software
o       GlobalEDGE and diagnostic tools
o       Links to FT.com, Economist.com, Pearson resources, Adcritic.com
o       Access to La Monde, Pravda, Frankfurter, & Asian WSJ
o       Customizable RSS feeds
o       Dynamic and growing content
 

• The Student Knowledge Portal: Uniting students of international business, this resource will help improve their understanding of course material in outside of the classroom.  Features include:  

 
o       A downloadable e-book available at half the cost of the hardcopy, chapter summaries, podcasts, study materials, etc…
o       Complete and posted solutions to Management Skill Builders assigned by the instructor
o       Sample exams, additional assignments, cases, and articles
o       Opportunities to collaborate with fellow students studying IB both nationally and abroad; this cross-national collaboration is made possible through the network of IB educators participating in the CKR Knowledge Portal
o       Videos and commercials
o       Password-protected Diagnostic Tools of GlobalEDGE (with license from MSU CIBER)
Access to FinancialTimes.com, Economist.com, and other Pearson resources

 
This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.