International Business: Challenges and Choices
Autor Alan Sitkin, Nick Bowenen Limba Engleză Paperback – 13 feb 2013
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Specificații
ISBN-13: 9780199646968
ISBN-10: 0199646961
Pagini: 453
Ilustrații: col. Illustrations
Dimensiuni: 195 x 265 x 19 mm
Greutate: 0.98 kg
Ediția:Revised
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
ISBN-10: 0199646961
Pagini: 453
Ilustrații: col. Illustrations
Dimensiuni: 195 x 265 x 19 mm
Greutate: 0.98 kg
Ediția:Revised
Editura: Oxford University Press
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
Recenzii
Very well structured and peppered with extensive examples and illustrations that truly bring alive the concepts on international business. The quality of explanation and writing style is of an exceptional standard.
This is a concise, forward-leading introduction to International Business which makes excellent use of integrated examples and cases to offer students an immediate association with the chapters' content.
This is a concise, forward-leading introduction to International Business which makes excellent use of integrated examples and cases to offer students an immediate association with the chapters' content.
Notă biografică
Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School London (Regent's College), where he began teaching in 1999 after 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability. In 2010, Alan was elected Councillor in London Borough of Enfield, where he works on economicregeneration missions and chairs the Environmental scrutiny panel. Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and formerly Programme Director for the BA International Business. He has worked at EBS London since 1980 and was elected in 2012 as President of the Chartered Institute of Linguists.
Cuprins
Part 1. Introduction; 1 Introduction to international business; 2 Theories of international business; Key players; 3 International Business and National politics; 4 Global frameworks; 5 Multinational enterprises and foreign direct investment; Cultural perspectives; 6 National cultures; 7 Corporate cultures; 8 Multinational Corporate social responsibility; International Strategy; 9 Modes of internationalisation; 10 Organization of multinational enterprises; International Functions; 11 International Production; 12 International Marketing; 13 International Finance; 14 International Human resource management; Future; 15 The changing geography of international business; 16 International Business and the environmental challenge