Over the past decades, businesses, governments, academics, the media, and the remaining part of civil society alike have displayed incommensurable levels of interest and enthusiasm for the still vague and undefined concept of corporate social responsibility ('CSR'). So much so, that the economic activity of the twenty-first century cannot be understood without such concept. CSR has become a buzz word in the business world. Just try Google and you will get over six million 'hits' and you will find over one million web-pages on CSR.