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International Marketing Research 3e

Autor CS Craig
en Limba Engleză Paperback – 23 mar 2005
The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
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Specificații

ISBN-13: 9780470010952
ISBN-10: 0470010959
Pagini: 524
Dimensiuni: 189 x 235 x 28 mm
Greutate: 0.93 kg
Ediția:3rd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Postgraduate and MBA students studying international marketing research.  Undergraduate students studying international marketing research (or supplementary to general marketing research modules). Students studying for professional qualifications in marketing research. Practitioners

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