Cantitate/Preț
Produs
Total produse
Vezi coșul
International Place Branding Yearbook 2011: Managing Reputational Risk de F. Go

International Place Branding Yearbook 2011: Managing Reputational Risk

Autor F. Go, R. Govers
en Limba Engleză Paperback – 28 sep 2011
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Citește tot Restrânge

Preț: 19035 lei

Preț vechi: 20656 lei
-8% Nou

Puncte Express: 286
Preț estimativ în valută:
3643€ • 3831$ • 3044£

Carte tipărită la comandă

Livrare economică 09-15 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780230239630
ISBN-10: 0230239633
Pagini: 272
Dimensiuni: 155 x 235 mm
Greutate: 0 kg
Ediția:2011
Editura: Palgrave MacMillan
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Preface Introduction Notes on Contributors From Competitive Identity to Governmental Social Responsibility:Place 'Brand' in an Interconnected World; S.Anholt Imagined Identities of Really Existing Cities (The Reputation Game); S.Magala Why Brand the Future with the Past?; The Roles of Heritage in the Construction and Promotion of Place Brand Reputations; G.J.Ashworth & M.Kavaratzis History Matters: The Path Dependency of Place Brands; E.Braun Beyond the Fringe: Creativity and the City; N.Ind & L.Todd The Anholt-Gfk Roper Nation Brands Index: Navigating the Changing World; B.M.Feinberg & X.Zhao Country Reptrak™: A Standardized Measure of Country Reputation; G.Berens, C.J.Fombrun, L.N.Ponzi, N.Georges Trad & K.Nielsen The Futurebrand Country Brand Index; T.Adams The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding; T.Cromwell The Global Peace Index; C.Schippa Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Impact on Reputation?: The 2010 FIFA World Cup™: A South African Case Study; W.Schreiner & F.M.Go Using University Ranking Systems to Build Nation Brand Reputation; N.S.Pak & F.M.Go Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management; J.Van Rekom & P.Verlegh Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning; I.Tjøstheim & F.M.Go Strengthening Brand America's Reputation Through Cooperation; E.Burghard & R.Govers

Recenzii

"The 2011 version of the International Place Branding Yearbook builds on the achievements of its 2010 predecessor and provides a stimulating read for all those interested in this field. The focus of several chapters on measuring place branding activity is a particularly valuable contribution." - Keith Dinnie, PhD, Director, Centre for Nation Branding
'A good reputation in today's fast-paced globalized world in terms of flows of capital, information, people, political ideas and values is an essential asset for the decision makers of territorial jurisdictions. The reputation of any city, region, country is no longer in the 'nice to have' category, but absolutely crucial to survive and thrive. Go and Govers' insightful book presents solid concepts, reliable methods and relevant case studies supported by scientific research and evidence. Together these offer sensible guidelines for managing the reputational risk and advancing the place branding body of knowledge, simultaneously.' - Cees B.M. van Riel, Professor of Corporate Communication, Rotterdam School of Management
'Place branding is a dynamic discipline and this 2011 Yearbook introduces many fresh, thought provoking ideas that will stimulate a more holistic view of the subject and the environment in which it must be applied by academics, students and practitioners alike.' - Bill Baker, Author, Destination Branding for Small Cities (Creative Leap Books)

Notă biografică

TOM ADAMS Chief Digital Officer, FutureBrand WorldwideSIMON ANHOLT Member of the UK Foreign and Commonwealth Office Public Diplomacy Board, and Independent Policy AdviserGREGORY J.ASHWORTH University of Groningen, the NetherlandsGUIDO BERENS Assistant Professor of Corporate Communication, Rotterdam School of Management, Erasmus University, the NetherlandsERIK BRAUNED BURGHARD Executive Director, Ohio Business Development Coalition, USATHOMAS CROMWELL President, East West CommunicationsBARRY M. FEINBERG Executive Vice President, GfK Roper Public Affairs & Corporate CommunicationsCHARLES J. FOMBRUN Chairman, Reputation Institute NICHOLAS IND Associate Professor, Oslo School of Management and Visiting Professor at ESADE, Barcelona and Napier University, Edinburgh, UKMIHALIS KAVARATZIS University of Leicester, UKSLAWOMIR MAGALAKASPER ULF NIELSEN Executive Partner, Reputation InstituteNATALYA S. PAK Associate Professor, English Language Department, Kazakh-British Technical University (KBTU), KazakhstanLEONARD N. PONZI Managing Partner, Reputation Institute and Managing Director of Global ResearchCAMILLA SCHIPPA Director, Institute for Economics and PeaceWADIM SCHREINER Pretoria, South AfricaINGVAR TJØSTHEIMLOUISE TODD School of Marketing, Tourism and Languages, Edinburgh Napier University, UKNICOLAS GEORGES TRAD Executive Partner, Reputation InstituteJOHAN VAN REKOM Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, the NetherlandsPEETER W. J. VERLEGH Associate Professor, RSM Erasmus University, the NetherlandsXIAOYAN ZHAO Director, Global Research and Consulting, GfK Roper Public Affairs & Corporate Communications