This scientific research study, intends to examine the public's perception of foreign countries subject to news coverage influence. This study explores the international PR activities of foreign governments when focusing on specific civil societies, in order to influence their local media portrayal, and, consequently, citizens' perception of these foreign countries for multiple reasons. Public diplomacy is not merely about advocating and promoting political and economic goals to the international publics; it is, instead, about relationship building between nations and cultures through better communication and enhanced ways of interaction. Public diplomacy is the public face of traditional diplomacy. This study is one of a few that quantified public relations and tries to find empirical evidence of PR influence on the news media and public perception. International PR efforts operationally defined and quantified from the publicly available government-generated data, and media productions. This book is considered as the "must have book of 2015" as it answers the majority of PR and PD strategies.